planning + research on the verge of completion

Zikrah Ashfaq

Media Studies

Research: This document greatly focuses upon the hair and makeup of those individuals whom I choose to partake in the creation of my `Bollywood Music Promo`.

This document presents a thorough analysis of the hair and makeup that most Bollywood music premiers feature. As aforementioned the purpose of this assignment is to primarily present clear identification of the factors that lead me to making my final decision in regards to the hair and makeup   the `Actresses/actress ‘will have in my very own music promo. This document will not only allow me to finalize upon a decision but arguably it will also highlights the areas in which I could potentially improve upon in regards to making my `Music Pomo` as Bollywood like as possible.

Presented below are various factors that I have identified to continuously have been featured within several Bollywood music premiers. In light of this, I am inclined to believe that a combination of these factors will allow me to produce/develop a successful music premier.

• Body Language

I have watched a vast number of Bollywood music promos several times in the attempt of identifying as many similarities between them all as possible. On the basis of the evidence currently available (the music promos that I have watched) It seems fair to suggest that all the main male actors in a Bollywood music promo all have great body posture. I am inclined to believe that India to an extent is still arguably a patriarchal society this is vividly displayed within the Bollywood music promos that I have carefully studied. The body language of the male actors seem to me demanding respect as opposed to the females’ actresses whom lack confidence. Having great posture would allow the male actors to establish somewhat of a greater (first) impression with the audience/ viewers in regards to them showing them that they are: self-confident, enthusiastic and hero-like. On logical grounds, great posture/body language would allow an actor to strengthen their verbal message. A form of justification for this is that the audience for a particular music promo is far more likely to take an actor seriously if they are self-confident, brave and strong as opposed to an actor whom lacks self- confidence, courage and strength.  After careful consideration I am inclined to believe that in Bollywood music promos body language plays a major contributing to the overall representation of an actor as it shows the audience a little more about them.  The phrase ` it’s not what you say, it’s what you do` is far more than relevant in this context as an actors  body language allows the audience to perceive an applicant in a number of different ways.

Eye Contact

Within society it has become far more than normal and normalized to maintain eye contact within a conversation as a form of respect regardless of whom you are talking to. On logical grounds such a `principle` should be applied to practically anything.  In Bollywood music promos all actors especially men maintain constant eye contact with the camera. This is advantageous for them as they are showing the audience that they are indeed worthy of respect, they can speak and do things with confidence and that they have self-esteem in which is an asset any individual in the audience would admire. After watching several Bollywood music promos it is apparent to me that primarily all the actors that star within the video maintain eye contact with the camera. In lights of this I believe that eye-contact plays a major role in contributing to the overall representation of the actor prior to it showing the audience that the actor is: confident, reliable and brave.

Dress

The first time the audience meets an actor in a Bollywood music promo they well notice the individuals’ outwards appearance which will allow them to a glimpse at their judgment skills and traits. Within a Bollywood music promo the way an applicant chooses to dress in an interview is highly dependent upon the type of video that they are planning to make. For instances: If an actor was playing a role of an individual with a high –level professional job in an place where wearing tailored suites is normal, showing up in anything else can give the indication to the audience that they do not understand what is to be expected from them nor do they care about establishing a great first impression with the. (In turn this can lead to the audience perceiving them as care-less and not hero-like.) Likewise, if an actor is playing the role of a teacher and they are dressed in club wear, they are showing the audience that they do not have the knowledge to read a situation correctly. This could also create confusion as the audience may not recognize what role the actor is playing which would mean they would not understand the deeper meaning behind the music promo. An actor’s appearance allows the audience of a particular Bollywood music promo to cast a judgment upon their professionalism and their confidence as it allows them to understand whether or not the actor or promo creator understands that there are standards and expectation within the Bollywood industry that need to be followed

 . In regards to the music promos I watched I have notice that the actors’ dresses seem to me similar and they are always dressed appropriately according to the norms of the Bollywood industry.

. On logical grounds, it is clear that if an actor was dressed in an incredibly unprofessional manner they would most- likely not receive the

Best first impression prior to the lack of professionalism and incorrect judgment.

Whilst watching several Bollywood music promos I have come to the concu