Target Audience

Target Audience

I am inclined to believe, that most Bollywood music promos do not have a specific audience in mind as they are produced in a way that meets the needs and requirements of the community that surrounds them. In light of this, I have targeted my Bollywood music promo at primarily the younger generation. However, I aim to produce, edit and direct my music video it in a way that any generation can listen to it and find it somewhat ` enjoyable`. I acknowledge that having a target audience would allow me to produce a product in which would meet the needs and requirements of a certain number of people and would allow me to fulfil/ accomplish my aim of creating a successful, independent yet professional looking music premier. My music video portrays the story of a couple deeply in love whom are about to get married. As aforementioned my video will be aimed at the younger generation but I aim to make it suitable for everyone regardless of their age etc. I believe that the topic of marriage is somewhat relatable to everyone as everyone is familiar with the concept.  

Magazine Analysis

Analyzing further Bollywood Magazines.

Code & Conventions of Bollywood music magazine

Bollywood-Music magazine Codes and conventions

1. 1. Bollywood Title -Dominates magazine -Big and bold -Unique style Anchor image. Usually a recognisable face. Barcode and issue details for selling purposes. Featured stories. To gain Audience attention. Strapline. To sell Magazine’s image/reputation. Text presented in a different form. Possibly to gain reader’s attention Mise-en-scene- relates to the bollywood genre. Indian style clothing suggests visually what type of genre the music magazine is which makes it easier for the audience to identify the magazine. Bollywood is known for its bright colours hence why the clothing is very detailed and the rest of the magazine is quite simple.
2. 2. Bold page numbers. Psychologically done to enhance memory. Subtitles helps audience to navigate around the page. Bold Title. So audience can recognise what page they are viewing. Sometimes contents can be presented through visual images. Sometimes dates, issue number and other info can also be presented on the contents/front page. Similar images can be used on front page and again on the contents to show significance of a particular story.
3. 3. Title summarises what the article is going to be about. Layout. Set in clear distinct paragraphs. Making it easier for readers to view. Starting the article with something different and being creative gains reader’s attention Quotes make the article seem interesting and also allows reader’s to learn something about the long article even if they do not read it. Sometimes direct to the audience. Colourful anchor image. Visual aspect of the double page spread. Another image different to the first one. Sometimes to explain the article so the reader can imagine it better. Page number and sometimes magazine title is listed below so th reader finds it easier to navigate

Magazine Analysis

Colours

The 3 main colors which are used are red, black and white. The color red connotes love and lust. It is also a very eye-catching color to attract the audience. The layout of the page is quite simplistic yet it is effective as it allows the reader to easily read the information. The actresses red dress in the image also attracts readers into viewing the article as it stand out against the white background.

Main Image

In this image Trisha Kapoor is quite provocatively dressed. This means that it is typically aimed at the ‘male gaze’ due to the amount of exposure of the skin. Her hands are on her hips implying she is confident. This assertive action is a determined body gesture highlighting self-assurance. The main images also goes with the color scheme as the actresses red dress complements the white background of the page. In turn, this makes the page look more aesthetically pleasing which would increase the sales of the magazine.

Main Heading

‘Trisha Kapoor!’ is the main headline for this article. The use of exclamation mark brings out excitement and emphasis. The title is slightly slanted to make it look more appealing rather than a simplistic title which just goes across the page horizontally. The main heading is quite eyecatching prior to the size of the font. Arguably rhis would attract more readers into reading the magazine\page.

Pull Quote

‘Hot Bollywood Bombshell’- This quote uses alliteration to attract a wider audience. The word bombshell suggests she’s newly entered the industry but has made a dramatic effect with the popularity to achieve this title.

Music Industry

Music Industry

PROPER PATOLA LYRICS TRANSLATION

Song: Proper Patola
Singer: Diljit Dosanjh, Badshah
Lyricist: Badshah
Composer: Badshah, Sachh

Proper patola
Nakhra ae swag
Suit Patiala
Shaahi chunni teri black

Beautiful girl,
Your attitude is swag
You wear a Patiala suit
Your royal scarf is black

O munde hounke bharde
Tainu takk takk ke
Turey jadon hath tu
Lakk utte rakh ke

Boys sigh,
Looking at you
When you walk with
Your hand on waist

Just another day
Launda ci main gediyan
Raah jandi vekhi
Gaddi karti main slow

It was just another day,
I was roaming
I saw you going,
I slowed down my car

Mastani chaal
Lagdi kamaal
Jandi jandi mera mind kargi tu blow

Your walk has fun in it
You look great
You blew my mind

Dus vichon dus tu
Kudi tu patola
Rabb jaane khaure kehra khandi tu anaaj

You score ten out of ten
You are a beautiful girl
Lord knows which food you eat

Lagdi tu hourglass
Gundva shareer tera
Lakk lachkaundi tu
Jataandi kiven naaj

You look like an hourglass
Your body is full
You sway your waist
And show pride

Look rab ne husna di
Rakhi koi thorh nhi
Gallan di laali nu
Makeup di koi lod nhi

There is no shortage of
Beauties created by God
Your red cheeks
Don’t need makeup

Phull gulaab de
Bull ne janaab de
Saunh lagge mummy di mainu
Tera koi tod nhi

Your lips are like
Roses
I swear on my mother,
There is nothing to save from you

Thoddi te til kaala
Kudiye ni baatan paave
Suit patiala
Gucci vucchi nu maataan paave

The mole on your cheek
Creates havoc,
Your Patiala suit
Defeats Gucci

Aa ghar tera ni main aape labh lau
Saanu bas das ja tu naa

I shall find your house myself,
Just tell me your name

Song translation

Brief `biography` about the Artists

GUITAR SIKHDA SONG MEANING IN ENGLISH

Enrique da hero sun sun ke
Tenu karna pyar sikhda
Munda jattan da ni onh balliye
Tere karke guitar sikhda

v I listen to Enrique’s ‘Hero’
And learn how to love you
I am a Jatt and I learn how to play guitar because of you

Enrique da hero sun sun ke
Tenu karna pyar sikhda
Munda jattan da ni onh balliye
Tere karke guitar sikhda

Jeb meri khali paisa ik vi nahi
Tere dad wangu dad mera rich vi nahi
Jeb meri khali paisa ik vi nahi
Tere dad wangu dad mera rich vi nahi

v My pockets are empty,
I am not rich like your father

Tainu sach dassan lai ke paise
Ni main yaaran ton udhar sikhda

v To tell you the truth,
I borrow money from my friends to learn guitar

Munda jattan da ni onh balliye
Tere karke guitar sikhda
Munda jattan da ni onh balliye
Tere karke guitar sikhda

Tere kar ke guitar sikhda
Enrique da hero sunda
Enrique da hero sunda

Hauli hauli tere dil vich vadna
Gaa gaa ke gaane tenu khush karna
Hauli hauli tere dil vich vadna
Gaa gaa ke gaane tenu khush karna

v I want to slowly enter your heart
I want to please you with my songs

Jaani ik din likhu tere layi
Jidan gaane Gulzar likhda
Jaani ik din likhu tere layi
Jidan gaane Gulzar likhda

v Some day Janni will write songs for you like Gulzar

Gaane Gulzar likhda…

Munda jattan da ni onh balliye
Tere kar ke guitar sikhda
Munda jattan da ni onh balliye
Tere kar ke guitar sikhda

Enrique da hero sun sun ke
Tenu karna pyar sikhda
Munda jattan da ni onh balliye
Tere kar ke guitar sikhda
Tere kar ke guitar sikhda…

Duniya ne bura changa kehna goriye
Main tere naal live-in ‘ch rehna goriye
Duniya ne bura changa kehna goriye
Main tere naal live-in ‘ch rehna goriye

v The world will always criticize,
I want to be live-in with you

Mere hundeyan na darri kisse ton
Ni main karne shikaar sikhda
Mere hundeyan na darri kisse ton
Ni main karne shikaar sikhda

v Don’t be afraid while I am with you,
I learn how to hunt

Karne shikar sikhda…

Munda jattan da ni onh balliye
Tere kar ke guitar sikhda
Munda jattan da ni onh balliye
Tere kar ke guitar sikhda

Tere kar ke guitar sikhda…

Enrique da hero sunda
Enrique da hero sunda
Enrique da hero sunda

planning + research on the verge of completion

Zikrah Ashfaq

Media Studies

Research: This document greatly focuses upon the hair and makeup of those individuals whom I choose to partake in the creation of my `Bollywood Music Promo`.

This document presents a thorough analysis of the hair and makeup that most Bollywood music premiers feature. As aforementioned the purpose of this assignment is to primarily present clear identification of the factors that lead me to making my final decision in regards to the hair and makeup   the `Actresses/actress ‘will have in my very own music promo. This document will not only allow me to finalize upon a decision but arguably it will also highlights the areas in which I could potentially improve upon in regards to making my `Music Pomo` as Bollywood like as possible.

Presented below are various factors that I have identified to continuously have been featured within several Bollywood music premiers. In light of this, I am inclined to believe that a combination of these factors will allow me to produce/develop a successful music premier.

• Body Language

I have watched a vast number of Bollywood music promos several times in the attempt of identifying as many similarities between them all as possible. On the basis of the evidence currently available (the music promos that I have watched) It seems fair to suggest that all the main male actors in a Bollywood music promo all have great body posture. I am inclined to believe that India to an extent is still arguably a patriarchal society this is vividly displayed within the Bollywood music promos that I have carefully studied. The body language of the male actors seem to me demanding respect as opposed to the females’ actresses whom lack confidence. Having great posture would allow the male actors to establish somewhat of a greater (first) impression with the audience/ viewers in regards to them showing them that they are: self-confident, enthusiastic and hero-like. On logical grounds, great posture/body language would allow an actor to strengthen their verbal message. A form of justification for this is that the audience for a particular music promo is far more likely to take an actor seriously if they are self-confident, brave and strong as opposed to an actor whom lacks self- confidence, courage and strength.  After careful consideration I am inclined to believe that in Bollywood music promos body language plays a major contributing to the overall representation of an actor as it shows the audience a little more about them.  The phrase ` it’s not what you say, it’s what you do` is far more than relevant in this context as an actors  body language allows the audience to perceive an applicant in a number of different ways.

Eye Contact

Within society it has become far more than normal and normalized to maintain eye contact within a conversation as a form of respect regardless of whom you are talking to. On logical grounds such a `principle` should be applied to practically anything.  In Bollywood music promos all actors especially men maintain constant eye contact with the camera. This is advantageous for them as they are showing the audience that they are indeed worthy of respect, they can speak and do things with confidence and that they have self-esteem in which is an asset any individual in the audience would admire. After watching several Bollywood music promos it is apparent to me that primarily all the actors that star within the video maintain eye contact with the camera. In lights of this I believe that eye-contact plays a major role in contributing to the overall representation of the actor prior to it showing the audience that the actor is: confident, reliable and brave.

Dress

The first time the audience meets an actor in a Bollywood music promo they well notice the individuals’ outwards appearance which will allow them to a glimpse at their judgment skills and traits. Within a Bollywood music promo the way an applicant chooses to dress in an interview is highly dependent upon the type of video that they are planning to make. For instances: If an actor was playing a role of an individual with a high –level professional job in an place where wearing tailored suites is normal, showing up in anything else can give the indication to the audience that they do not understand what is to be expected from them nor do they care about establishing a great first impression with the. (In turn this can lead to the audience perceiving them as care-less and not hero-like.) Likewise, if an actor is playing the role of a teacher and they are dressed in club wear, they are showing the audience that they do not have the knowledge to read a situation correctly. This could also create confusion as the audience may not recognize what role the actor is playing which would mean they would not understand the deeper meaning behind the music promo. An actor’s appearance allows the audience of a particular Bollywood music promo to cast a judgment upon their professionalism and their confidence as it allows them to understand whether or not the actor or promo creator understands that there are standards and expectation within the Bollywood industry that need to be followed

 . In regards to the music promos I watched I have notice that the actors’ dresses seem to me similar and they are always dressed appropriately according to the norms of the Bollywood industry.

. On logical grounds, it is clear that if an actor was dressed in an incredibly unprofessional manner they would most- likely not receive the

Best first impression prior to the lack of professionalism and incorrect judgment.

Whilst watching several Bollywood music promos I have come to the concu